by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.
the page around when zoomed in by dragging it.
the zoom using the slider on the top right.
by clicking on the zoomed-in page.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues respectively.
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displays a table of sections with thumbnails and descriptions.
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GCN : August 2015
How do you go about measuring suc- cess? Does it depend on each project, or are there key metrics that should always be a starting point? I think any time you're measuring, you want to make sure you're measuring what you really want to accomplish. But a key metric for every customer experience would be: Were you able to complete the task that you came to complete? There also are perception measures, things like overall satisfaction and user loyalty --- would you recommend that app to somebody else, and would you come back and use that app again? Then you can go into more key per- formance indicators. In the beginning, you may want to see how many people are downloading an app, what's the us- age of it, and is that growing over time? Then once you have a certain number of people using it, how many people are continuing to use it? Then there are technical things like how long does it take to load the app, is the system up, and then at the very end, what is the user experience? And as you're building it, you should be testing it every step of the way to make sure that your design is meeting the users' needs. So you're not getting to the end of it and having to rebuild something that's going to be costly when you could have caught it very early in a design stage. You mentioned the importance of having real customers in the mix. Who else should be part of this conversation? Who are the other stakeholders? Within an agency, it would be your technology shop --- especially if you I think any time you're measuring, you want to make sure you're measuring what you really want to accomplish. But a key metric for every customer experience would be: Were you able to complete the task that you came to complete? ZAID HAMID GCN AUGUST 2015 • GCN.COM 31