by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.
the page around when zoomed in by dragging it.
the zoom using the slider on the top right.
by clicking on the zoomed-in page.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues respectively.
by clicking on thumbnails to select pages, and then press the print button.
this publication and page.
displays a table of sections with thumbnails and descriptions.
displays thumbnails of every page in the issue. Click on a page to jump.
allows you to browse through every available issue.
GCN : June and July 2016
S-16 SPONSORED CONTENT SERVING THE CITIZEN T ECHNOLOGY IS constantly evolving to improve the interaction between citizens and government, with a feedback loop that’s faster, more mobile and more personalized than ever. We’ve moved beyond digitizing paper-based workflows. With today’s technolog y agencies can now deliver better, and more effective citizen services at a much lower cost. It’s a new era for Citizen Engagement . Taking advantage of it is easier a nd less expensive than you think using these four concepts. Meet Citizens Where They Live. Mobile isn’t a touchpoint, it’s the way we get things done. Citizens a re more nomadic than ever, and their individual productivity has also increased. As a result, citizens demand to inform themselves wherever a nd whenever they want. They also expect to be more meaningfully productive in any environment. Today’s government workflows must reach citizens wherever they are, in a man ner that’s lightweight, secure a nd simple to use. Ideally, agencies should consider a mobile- first approach to their application a nd web content delivery. By designi ng responsive experiences within the context of the device, agencies can deliver the best user experiences to their citizens. But, shifting to a mobile-fi rst approach doesn’t necessa rily mea n changing out all of an agency’s infrastructure. It’s possible to extend legacy applications into new a nd more agile footprints. Personalization Matters. Many agencies understand the benefit of getting the right information to the right person at the right time. But what is less well-known is that the cost of service delivery drops in direct proportion to the targeting precision. Put another way, citizens want to get on and off an agency web site as quickly as they previously wanted to get in and out of an agency office. The more an agency can personalize content delivery, the sooner citizens a re con nected with the information, forms a nd applications they want. The result? Faster a nd more efficient workflows, and fewer errors from ma nual, paper- intensive processes. Measure, Optimize and Measure Again. Measuri ng your effectiveness is important, but what you do with those measu rements is the real game -changer. Statistics on visits, open rates or click-throughs don’t mea n much unless there is an i ntegrated system that can take that data and based on the results, easily optimize the content delivery. A nd it has to be across all touchpoints—email, web, social—because citizens will naturally drift across channels. The measu rement platform should be well integrated with the content ma nagement system so that it’s easy to understand, for exa mple, when a n instructional video for a form works better on a desktop than it does on a smart phone. Success is an Ongoing Journey. The true measure of engagement rests in the eye of the citizen. And it’s up to the agency to expand and grow their capabilities in response. There isn’t an endpoint, citizen need will continue to evolve, and so the agency’s response will continue to evolve. Advances in technology—such as Adobe Digital Design Templates for Government that help public sector web site managers build USDS/18F design guideline compliant web content— will in turn i mprove user experiences that field deeper relationships between agencies and citizens. This is why it’s important to choose creative and engaging platforms that can grow with both the agency and the citizen. Barr y Leffew is the Vice P resident of Public Sector at Adobe Systems Inc orporated. BARRY LEFFEW VICE PRESIDENT, PUBLIC SECTOR, ADOBE SYSTEMS INCORPORATED THE NEW ERA OF CITIZEN ENGAGEMENT Citizens want services and communications that are mobile, personalized and optimized. Today’s innovation makes it easier than ever to deliver. @AdobeGov /AdobeGov Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2016 Adobe Systems Incorporated. All rights reserved. 2/16 Make public services more personal and secure. Create better customer experiences with Adobe cloud solutions for government. 1-877-99ADOBE Learn more at: Carahsoft.com/Innovation/Adobe-CE
August and September 2016