by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.
the page around when zoomed in by dragging it.
the zoom using the slider on the top right.
by clicking on the zoomed-in page.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues respectively.
by clicking on thumbnails to select pages, and then press the print button.
this publication and page.
displays a table of sections with thumbnails and descriptions.
displays thumbnails of every page in the issue. Click on a page to jump.
allows you to browse through every available issue.
GCN : June and July 2016
S-26 SPONSORED CONTENT SERVING THE CITIZEN W HAT CAN GOVERNMENT agencies do to create a more engaged citizenr y? Any agency struggles with separation from its citizens. This is partially by design, but is also symptomatic of a lack of connectedness. We the people are par tially to blame, as our “elect ‘em a nd forget ‘em” attitude is far too common. So what would that engaged citizenship look like? How can we achieve what I’ll call a constituent conversation? At its core a conversation is the exchange of ideas, opinions, observations or senti- ments. This definition could expand to include a real-time component. While an ongoing conversation can be an exchange of written com munications, the truly effective conversation is made through the active and continuing dialog. Two hund red and forty years ago, when our government was just getting started, a conversation required presence. You had to be there to be part of the dialog. Today we can leverage technologies to create a virtual presence, but we still face challenges. Here a re some best practices for creating an effective virtual constituent conversation: Practice 1: You have to go mobile. If you expect to reach a large percent of the population, you must include a mobile device connection point. While the 2013 U.S . Census reported nea rly 75 percent of Americans have some form of internet access, a Pew Research Center A merican Trends Panel sur vey indicates 15 percent of A mericans use sma rtphones as their primary means of online access, and this trend shows no signs of stopping . It’s much higher for constituents younger than 30. A ny successful conversation outreach must ensure the mobile experience is as engaging as a computer- based experience. Practice 2: There must be a dialog. A con- versation is an exchange and requires a fair amount of listeni ng. The technologies must facilitate that exchange. This should help engaged citizens voice their opinions, ask questions, receive feedback and follow-up. While a one-to-many broadcast can be infor- mative, our representatives need to hear the observations and concer ns of the people they r epresent. This virtual conversation must pro - vide both sides the oppor tunity to persuade. Practice 3: Follow-up after the conversation is critical. In most conversations, parties want to know we are heard and our opinions considered— especially if the outcome is contrar y to our position. Representatives must acknowledge feedback, explain decision making factors and the next steps in the process. Explaini ng the timeline and next steps continues the dialog. Scheduling additional discussions at critical milestones brings the citizenry into the continuing process of governa nce. Our representatives are faced with balancing competing priorities and must make trade- offs every day. Our government is based on compromise. There will always be wide ranging opinions a nd priorities. No one ca n meet all individual expectations, but opening a virtual conversation gives the people a voice. The people must also do their part and engage in the conversation so our voice is also heard. Patrick Smith is CEO of Envolvemedia. PATRICK SMITH CEO, ENVOLVEMEDIA CREATE A CONSTITUENT CONVERSATION Truly engaging citizens requires an active and continuing dialog. @AdobeGov /AdobeGov Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2016 Adobe Systems Incorporated. All rights reserved. 2/16 Reach citizens anywhere, at any time, on virtually any device. With Adobe Connect, your agency can maximize efficiency with effective and secure collaboration, training, and online events. 1-877-99ADOBE Learn more at: Carahsoft.com/Innovation/Adobe-Connect “Representatives must acknowledge feedback, explain decision making factors and the next steps in the process.”
August and September 2016