by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.
the page around when zoomed in by dragging it.
the zoom using the slider on the top right.
by clicking on the zoomed-in page.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues respectively.
by clicking on thumbnails to select pages, and then press the print button.
this publication and page.
displays a table of sections with thumbnails and descriptions.
displays thumbnails of every page in the issue. Click on a page to jump.
allows you to browse through every available issue.
GCN : October 2012
So conversations that were once held only in IT departments are now happening across the C-suite. And rapidly deployable resources like IBM SmartCloud give decision makers plenty to brainstorm about. CLOUDS BUILT FOR RAINMAKING. One such example is 3M. These early movers are using the cloud to analyze image design based on eye movement. Graphic artists everywhere can now upload their files and get instant feedback on what will most likely grab viewers' attention. It's a radically di erent proposition with untold, new market potential. RETHINK I.T., REINVENT BUSINESS. In the trends of an expanding digital world, we see a perfect storm of innovation forming. And for today's industrious businesses, the cloud is ready to be capitalized on. ibm.com/cloudtechnology A CHANGE IN THE ATMOSPHERE. For a technology that's built to be invisible, cloud computing is making sweeping changes everywhere you look. From the way we work to the way we live, remote IT services are putting unbelievable power right at our fingertips. But while more and more companies are discovering the extraordinary e ciency gains of the cloud, few are aware of how much potential is left untapped. YESTERDAY THE BACK ROOM, TOMORROW THE BOARDROOM. At most companies, the cloud is taken at face value---a conduit for increasing flexibility and reducing complexity. Meanwhile, forward-looking businesses are rethinking the cloud to enable them to profit from an explosion of new social, mobile and analytics capabilities. They're transforming business models, disrupting industries and getting to market in no time. In a recent study, 68% of firms using the cloud to disrupt markets expected to outperform their peers. How businesses are reinventing themselves with IBM SmartCloud: "Removing the burden of infrastructure really allows you to focus on improving your strategy and mission." Marc Hoit, CIO, NC State FINANCE Serving dynamic tennis action outside the venue. Engineering medicine from genomics. Selling seafood fresh o the hook. FROM MAINSTREAM TO REVENUE STREAM. 3M Visual Attention Service is a cloud-based tool for analyzing designs like this ad. LET'S BUILD A SMARTER PLANET. SMARTER TECHNOLOGY FOR A SMARTER PLANET IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. International Business Machines Corporation 2012.