by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.
the page around when zoomed in by dragging it.
the zoom using the slider on the top right.
by clicking on the zoomed-in page.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues respectively.
by clicking on thumbnails to select pages, and then press the print button.
this publication and page.
displays a table of sections with thumbnails and descriptions.
displays thumbnails of every page in the issue. Click on a page to jump.
allows you to browse through every available issue.
GCN : March 2013
So outcomes from thousands of previously made decisions can continuously improve business models. Single transactional decisions can be optimized. And recommended actions can be delivered where they ll have the most impact. IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. International Business Machines Corporation 2013. AUGMENTING INTUITION: ARMING EMPLOYEES WITH ANALYTICS. Data from inside the company (like trend reports) and from the customer himself (like social media activity) likely holds the answer. But employees don t have the tools to process such a staggering amount of ever- changing data fast enough. For one single decision, that doesn t seem like a very big problem. But how many decisions are made in your organization every day? Together, they can significantly impact your bottom line. MORE THAN A GUT FEELING. A new approach to decision making can help employees see the best next steps at every single touch point. By integrating predictive analytics, business rules and optimization, decision management solutions from IBM can enable real-time, adaptive decisions. Turning data and decision trees into insights and actions. "Gut feel is great for everyday problems. But, it often leads us astray when we re presented with complex streams of information. We can be blinded by the newest and nearest data point and miss the big picture." ---Nate Silver, statistician, author and writer for The New York Times LET'S BUILD A SMARTER PLANET. A SOLID RECOMMENDATION. That s what Santam Insurance did. Using an advanced analytics solution from IBM, the South African company captured data from incoming claims and separated likely fraudulent and high-risk cases from low-risk ones. Santam saved millions of dollars previously lost to fraud, and also dramatically reduced processing time. With Smarter Analytics from IBM, organizations are arming employees with the information they need to make decisions more IBM helped Santam Insurance automatically assess fraud risk and settle legitimate claims 70 times faster. Boardroom initiatives, customer preferences and purchase histories all inform sales decisions. informed, recommendations more adaptive and outcomes more profitable. Learn more at ibm.com/decisionmanagement A customer is unhappy. He calls the help desk and reaches an operator who must decide---in a matter of seconds---the best way to address his concerns and turn his mood around. Ultimately, the operator presents the customer an o er---maybe based on instinct, maybe based on corporate policy. But how does he know it s the right one? SMARTER TECHNOLOGY FOR A SMARTER PLANET