by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.
the page around when zoomed in by dragging it.
the zoom using the slider on the top right.
by clicking on the zoomed-in page.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues respectively.
by clicking on thumbnails to select pages, and then press the print button.
this publication and page.
displays a table of sections with thumbnails and descriptions.
displays thumbnails of every page in the issue. Click on a page to jump.
allows you to browse through every available issue.
GCN : October 2013
Q What is location analytics and how is it different from consumer mapping? ALocation analytics is consum- er mapping on steroids! While it's true that mapping your addresses or locations will al- low you to see patterns in your data that graphs and ta- bles won't reveal, you will also quickly discover that it doesn't go far enough. Loca- tion analytics goes beyond basic consumer mapping in a number of ways. For ex- ample, you can map big data and still make sense of it, so you don't clutter your maps with push pins. And you can easily aggregate and map data to regions, including states and counties or custom regions such as service areas, and highlight the statistical anomalies in your data using Hot Spot maps. Q Is location analytics just about using maps as a visual tool? No, far from it. While mapping your data is great, this data can provide more value when you use the map as an analytical tool, drilling into the map the same way that you drill into graphs and charts. By using the map as an analytical tool, you can now answer questions that you couldn't answer before. For example, can you nd all the constituents that are within a 10-minute drive of a facility, or nd the closest facility to a set of customers? You can also use location analytics for more sophisti- cated analyses and modeling, such as identifying the location of the most vulnerable populations in a district or determining what factors are the biggest inhibitors to healthcare access in a region. Q Beyond mapping your data and analyzing data using maps, what else does location analytics provide? To realize the full bene t of location analytics, you need to look beyond your own data and try to get the full pic- ture. It's like making a decision about buying a house. You don't just rely on the information the real estate agent gives you, such as price and the number of bed- rooms. You look at other factors as well, such as the neighborhood, local shops and the quality of the local schools. The same is true of your data. You need to look at local geographic factors that affect your organi- zation, including demographics, land information, and area businesses and their activity. Location analytics enables you to make more informed decisions. Q How can location analytics be used across an enterprise? A A key element of any decision is the ability to com- municate and to justify your proposals, so it is incred- ibly important that the information is easy to share. This is a crucial characteristic of location analytics. For example, an interactive map you create in Excel can be easily viewed in PowerPoint or on a mobile de- vice. Or you take the interactive maps you create in your business intelligence system and use them in your customer relationship management system. The ability to share maps across systems is a crucial char- acteristic of location analytics that allows you to com- municate more effectively and break down silos in your organization. Q What de nes "enterprise class" location analytics? Enterprise class location analytics systems need to support all the needs of the enterprise. Many organi- zations have strict security and privacy requirements, such as FISMA and Safe Harbor. Organizations need the exibility and control to deploy their systems any- where --- in the cloud, on site or a hybrid of both. Fed- erated identity management is often critical, and a very clear understanding of IP rights and data ownership is always paramount. An enterprise class location analyt- ics platform will meet all these requirements. James Killick, Product Manage- ment Lead, Esri Location Analyt- ics Products L Sponsored Content To learn more about Esri location analytics, please visit: ArcGIS.com/features/location-analytics A A A