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GCN : February 2014
DATA ANALYTICS change to administering CPR for an hour. In a very data-driven way, we feel con- fident that we are practicing evidence- based medicine as we go forward." Wake County EMS hopes to conduct additional data analytics projects with SAS that could affect how its paramed- ics provide medical care. For example, the agency would like to study the medi- cal outcomes of patients that it treats for asthma-related problems. It also would like to track patients who call 911 with non-emergency related issues. "Between 25 percent and 30 percent of the patients who call us are not emergen- cy patients. Instead, they need regular medical care. What we would like to do with those patients is discover why they are not getting the regular medical care that is needed and whether they qualify for Medicaid and don t know it," Myers explained. Myers said that the type of data ana- lytics that SAS is providing Wake County represents a shift in emergency care. "It s a significant change to have integrated data across the continuum of care," Myers said. "At EMS, we had all of our data, but how does that help the patient if we don t know ultimately how the patient did once they left the hospital? What s different now is the idea of integrated data that s not siloed at the hospital or the clinic. That s where we need the power of analytics to help us interpret all of that data. "What s new is that we re not just talk- ing about how EMS did, but we re talk- ing about how the patient did." MONTREAL TRANSIT TAPS ANALYTICS TO BUILD RIDER LOYALTY The Soci t de transport de Montr al (STM) is tapping hosted data analytics software and services from SAP to build loyalty among its regular riders through a new precision marketing program. STM is the largest transport author- ity in Quebec, with 228 bus lines and 68 Metro stations carrying 1.4 million people per day. The agency has revenues of $1.3 billion a year, half gathered from riders and the other half from govern- ment agencies. "Sixty five percent of the people going downtown everyday use public transit 20 GCN FEBRUARY 2014 • GCN.COM The Soci t de transport de Montr al is tapping hosted data analytics software and services from SAP to build loyalty among its regular riders through a new precision marketing program. AP IMAGES